Masanori Honda Named President of NKK Switches of America

Scottsdale, Ariz. – Feb. 3, 2016 – NKK Switches, the world’s leading designer and manufacturer of innovative electromechanical switches, introduced Masanori Honda as president of its North American operations. The appointment signifies the company’s commitment to maintaining quality standards and building market share in the Americas.

An experienced executive, Honda most recently served as both a member of the board and executive vice president at Tokyo-based YKK Group, the world’s largest manufacturer of zippers. During his time at YKK, Honda managed all overseas operations for the company, leading teams to strategically focus on supporting customer-based business growth.

“Honda is a proven executive with a unique ability to adapt, having spent much of the last 27 years working in various international markets,” said Tomoshige Ohashi, president of NKK Switches Co., Ltd. “We share the same objectives for NKK Switches, and through his leadership, our vision for increased customer support, and innovative product development, can be attained.”

Under Honda’s guidance, NKK will seek to strengthen current customer relationships and offer customers more flexibility by adapting to the needs of the many markets the switch company serves.

“Switches are part of a larger end product; they cannot stand alone. Therefore, to be successful, we must work closely with our customers and open the lines of communication to create a better product,” said Honda. “Using our vast network of distributors, OEMs and sales representatives, we will continue to push our development teams to continue to design innovative new products in support of market demand.”

The announcement marks a renewed effort for NKK to connect with its current and potential customers as it makes significant investments in increasing sales on a global scale.

About NKK Switches
NKK Switches designs, produces and sells the industry’s most extensive selection of electromechanical switches, setting the standard for quality, stability and reliability in switch solutions. NKK provides a full suite of customizable solutions that includes design, programming and value-added support by combining flexibility, expertise and a commitment to our partners’ success.

NKK’s switches turn on millions of products around the world every day by offering more than 3.5 million different toggle, rocker, pushbutton, slide, rotary and keylock switches to illuminated, process-sealed, miniature, specialty, surface-mount and programmable switch devices.