SCOTTSDALE, Arizona – June 18, 2019 — Effective June 2019, NKK Switches will provide enhanced professional and technical sales representation to customers in the New England Region of the U.S. through an enhanced partnership with the GSA Organization (GSA).
GSA provides professional and technical sales representation for world-class electronic and electrical product manufacturers throughout the northeast from Maine to Virginia.
“The GSA Organization, under the leadership of John Beaver, has truly earned the assignment of representing NKK Switches in the New England Territory,” stated Laurence Sweeney, Vice President NKK Switches. “They have embraced our key differentiators and successfully represented them to our customers. We look forward to continued success.”
Within the GSA Organization, the following business unit will be added to the current GSA locations providing sales representation for NKK:
GSA New England – covering Maine, New York, Vermont, New Hampshire, Massachusetts, Connecticut, and Rhode Island.
“This sales territory expansion marks the continuing commitment of NKK, along with our partner GSA, to provide enhanced custom engineered solutions to our customers at a local level and grow our customer base in key territories.” said Letitia Manuel, Regional Sales Manager East, NKK Switches.
“The addition of NKK to the GSA New England territory demonstrates GSA’s continued ability to maintain and grow the appropriate customer base, expertise, and personnel to build NKK sales to a level the firm can be proud of.” stated John Beaver, President GSA.
About NKK Switches
NKK Switches (NKK) is a global designer and manufacturer of innovative electromechanical switches. By designing, producing and selling the industry’s most extensive selection of electromechanical switches, NKK sets the standard for quality, stability and reliability in switch solutions. NKK provides comprehensive full-service solutions to include system design, custom controllers, programming and value-added support services by combining over 65 years of expertise and a true commitment to our partners’ success. Visit www.nkkswitches.com
About GSA
GSA is a manufacturers’ rep firm proudly representing world-class manufacturers in the electrical and electronics industries from Maine to Virginia. As a leader in the industry, we have enjoyed steady and successful growth since 1964.