NKK Switches Names Laurence Sweeney as Vice President Sales & Marketing

Scottsdale, Ariz. – (January 28, 2015) – NKK Switches, the world’s leading designer and manufacturer of innovative electromechanical switches, today announced the appointment of Laurence Sweeney as the company’s Vice President Sales & Marketing. In this role, Sweeney is responsible for NKK Switches’ sales organization, customer support and channel partnerships. He will also focus on developing and strengthening key customer and partner relationships.

“Laurence is crucial to helping NKK increase our focus on the customer through new levels of service, stronger relationships and delivering excellence,” said Michael Wada, President, NKK Switches. “His track record of building a solid team – both internally and with partners – will help us to better support our customers and partners while growing our footprint.”

With the appointment of Sweeney, NKK will be better positioned to meet the ever-changing needs and requirements of customers and partners in established and emerging markets. With more than 20 years of experience in the electronic components industry, Sweeney’s track record and customer focus will help springboard the company forward.

“As we expand into new markets, we will continue our strong focus on providing our customers with the support they require and the quality products and services they have come to expect,” said Sweeney. “We plan to deepen relationships with our partners because they are a critical part of our customer focus and will help us achieve our growth strategies.”

Before joining NKK, Sweeney served as Director of Sales and Marketing at The Zippertubing Company where he was responsible for building a new sales and marketing infrastructure throughout the Americas. Prior to Zippertubing, Sweeney worked for a variety of electronics companies including Future Electronics and fabless semiconductor company HVVi Semiconductors.

About NKK Switches
NKK Switches designs, produces and sells the industry’s most extensive selection of electromechanical switches setting the standard for quality, stability, and reliability in switch solutions. NKK provides a full suite of customizable solutions that include design, programming, and value added support by combining flexibility, expertise, and a commitment to our partners’ success.

NKK’s switches turn on millions of products around the world every day by offering more than 3.5 million different toggle, rocker, pushbutton, slide, rotary and keylock switches to illuminated, process sealed, miniature, specialty, surface mount and programmable switch devices.