June 1, 2021 – NKK Switches, a global designer, manufacturer and switch solution provider of innovative electromechanical switches, announces the appointment of Laurence Sweeney as Executive Vice President Sales & Marketing for NKK Switches of America, Inc. effective June 1, 2021.

In this role, Laurence Sweeney will be involved in the executive management of the company’s North American operations, developing and strengthening employee and partner relationships. He is also responsible for sales operations, customer support and marketing efforts in the Americas.

“Laurence Sweeney is an integral part of our business and truly understands our vision and strategy for growth,” stated Hirokuni Hibi, president NKK Switches of America, Inc. “This new role at the executive level is an important one and will provide value for the company as a whole through Laurence’s contributions.”

Prior to the new appointment, Laurence Sweeney served as Vice President of Sales & Marketing for NKK Switches of America.

The appointment strengthens the commitment of NKK Switches to provide engineered based solutions and engage with its current and future customers while making significant investments in growing the business on a global scale.

About NKK Switches
NKK Switches (NKK) is a global designer and manufacturer of innovative electromechanical switches and programmable devices. By designing, producing and selling the industry’s most extensive selection of electromechanical switches, NKK sets the standard for quality, stability and reliability in switch solutions. NKK provides comprehensive full-service engineering support to include system design, programming and value-added services by combining over 65 years of expertise and a commitment to our partners’ success.